The bambinos brand mark was inspired by hanging mobiles seen in children’s nurseries and rooms. The brand incorporates a combination
of these simple geometric shapes. It uses the simple shapes as its base creating an adaptation of patterns with a fun twist to reflect a child’s personality. The shapes are used to link all communications associated with the store and its collateral from bags, gift vouchers, stickers, name badges, tags and in-store branding. The bambinos colour palette was carefully selected to compliment the store interiors, to appeal to both genders
and to stand the test of time. The tone of voice of the brand is fun and approachable and also clean and contemporary to allow the clothing within the store to inject more colour. The tagline ‘for the littlest people’ supports the brand and appeals smpathetically to the shopper.